Fierce competition is expected to start again with the launch of the Canon EOS 1100D digital SLR camera. The battle for market share of entry-level DSLR cameras will continue with a new generation of DSLRs. Not so long ago on, Canon and Nikon were king in the entry-level DSLR market, but competition has awakened. Competition is to be expected, but with the new 1100D Canon seems to believe they will have everything under control. The Canon 1100D builds on the success of it former generations. The result is a powerful DSLR combination with a low price tag.

Key Features:
12-megapixel resolution
Step up to DSLR image quality with a 12-megapixel APS-C-sized sensor. A 14-bit DIGIC 4 image processor provides up to 3.2fps continuous shooting and images that are packed with detail and tonal range.

Intuitive, on-screen feature guide
The EOS 1100D’s Feature Guide provides descriptions of many of the camera’s functions, as well as advice on how to use them in your own photography.

Easy to use Scene modes and Basic+
Theme-based Scene modes automatically pick the most suitable exposure, focus and drive-mode settings for the subject being photographed, while Creative Auto mode portrays adjustable functions in an easy to understand way. With Canon’s Basic + technology, the look and feel of these basic auto modes can be fine-tuned according to ambience and lighting type.

HD EOS Movie mode
Shoot stunning HD video at 25 or 30fps, with automatic exposure control leaving you free to concentrate on the action. Footage can be edited on your PC or Mac, or played directly on an HD TV via the camera’s HDMI connection.

ISO 100-4400 sensitivity
Low-light shooting without flash is possible thanks to the EOS 1100D’s ISO 100-4400 sensitivity range. The camera’s 14-bit DIGIC 4 processor helps to control noise and maintain image quality.

Wide-area 9-point AF system
The EOS 1100D focuses quickly and accurately on static and moving subjects, thanks to nine AF points, spread out across the frame. A central cross-type AF point is sensitive to both horizontal and vertical lines.

63-zone iFCL exposure metering
Advanced iFCL exposure metering dissects a scene into 63-zones before analyzing it to find the perfect combination of shutter speed, aperture and ISO.

6.8cm (2.7”), 230,000-dot LCD screen
Compose and review images on a large 230,000-dot LCD screen, which also provides access to the camera’s menu system and Quick Control Screen.

Use with all EF and EF-S lenses
The EOS 1100D is supported by the complete range of EOS lenses and accessories: flashguns, remote releases and a system of more than 60 lenses trusted by professional photographers the world over.

Specifications:
• 12-megapixel APS-C size CMOS sensor
• DIGIC 4 image processor
• Advanced iFCL metering system w/ 63-zone dual-layer metering sensor
• 2.7-inch LCD display w/ live view shooting (230k dots resolution)
• Feature guide – displays a simple description or advice for respective function
• HD movie shooting and playback (720p@30fps)
• Wide-area 9-point AF system
• 63-zone iFCL exposure metering
• ISO 100-4400
• 30s – 1/4000 sec shutter speed
• Use with all EF and EF-S lenses
• SD card slot
• 1 year store warranty
• Free delivery within Metro Manila

What’s In The Box:
• Canon 1100D Body
• EF-S 18-55mm f/3.5-5.6 IS Lens
• Battery Pack
• Battery Charger
• 4GB SDHC Card
• Wide Strap
• USB Interface Cable
• AV Cable
• EOS Digital Solution Disc and Instruction Manuals