Nikon Corporation is pleased to announce the release of the Nikon D3100, an entry level Nikon DX-format digital-SLR camera. The camera is equipped with a new CMOS image sensor developed by Nikon and a new image-processing engine that enable capture of high-definition images exhibiting superior image quality, and a Guide mode that allows users to capture images just as they intended.

New Features:
A new DX-format CMOS image sensor and image-processing engine, EXPEED 2
Nikon equipped D3100 with a newly developed CMOS sensor for outstanding subject detail and smooth color gradation. Whether shooting photos or full HD movies, the sensor is crucial to image quality. The high pixel count of D3100's sensor produces photos of striking clarity, revealing all the nuance of the original scene with minimum noise - ideal for intricately detailed textures and grain-free background defocus.
EXPEED 2 is Nikon's new image-processing engine, developed by refining the concepts, know-how and technologies regarding digital images that Nikon has spent years cultivating. It maximizes the performance of the CMOS image sensor to suppress noise in still images and movies and produces images that faithfully reproduce vivid colors

ISO sensitivity 100-3200 (expandable to ISO 12800 equivalent)
A maximum ISO of 3200 (standard range) lets you shoot at fast shutter speeds, reducing camera-shake blur in dimly lit scenes. Twilight and indoor shots come alive with a refreshingly natural look without the need for a tripod or flash. Moreover, fast shutter speeds make it easy to freeze action in dynamic situations such as children at play and sports events. For added versatility, D3100's Hi 1 and Hi 2 settings effectively boost ISO to the equivalent of 6400 and 12800, respectively. Great performance and less blur in dimly lit settings

A refined Guide mode that is even easier to use
Guide mode has been refined to make most camera operations even easier, from shooting to image playback and editing to the application of camera settings, regardless of the user's skill level

Assist images
The D3100 displays assist images that show the effect of various camera settings, giving users an idea of the results they can expect with specified settings. For example, when "Soften backgrounds" is selected and an aperture value is specified, the assist image displayed in the monitor changes to show the effect that aperture setting will have on images. This allows users to confirm that images will appear as they intended prior to shooting and reduces the number of unsuccessful shots

Live view mode that allows users to use the camera monitor to easily frame still image or movies
By simply rotating the live view switch, the view through the lens is displayed in the monitor, enabling immediate live view recording. This makes shooting feel more like shooting with a compact digital camera, easing the transition to digital-SLR for beginners. In addition, various information such as the shooting mode, time remaining (movie mode) and battery indicator, can be shown in the live view display

Full HD movies
Breathtaking full HD 1080p movies
Discover the difference a digital SLR makes when shooting movies. A wide selection of NIKKOR lenses gives you freedom to explore different angles and obtain lovely defocused backgrounds while D3100's advanced imaging system assures outstanding quality. And for action sequences, new Subject-tracking AF keeps subjects properly focused. After the shoot, view movies on the large 7.5-cm (3-in.) LCD monitor and perform simple editing tasks like trimming scenes before or after a designated point and extracting still images. HDMI compatibility lets you connect D3100 to an HDTV with playback managed by the TV's remote control

Specifications:
• 14 Megapixels
• Media Format: SD (Secure Digital), SDHC and SDXC compliant
• ISO sensitivity: 100 to 3200 in steps of 1 EV; Can also be set to approx. 1 EV above ISO 3200 (ISO 6400 equivalent) or to approx. 2 EV above ISO 3200 (ISO 12800 equivalent)
• 3 inches TFT LCD with brightness adjustment
• Frame Advance Rate: Up to 3 fps (manual focus, mode M or S, shutter speed 1/250 s or faster, and other settings at default values)
• Video Output: NTSC, PAL
• HDMI output: Type C mini-pin HDMI connector
• Dimensions (W x H x D): 124 X 96 X 74.5mm
• Weight: 455g
• 1 year store warranty
• Free delivery within Metro Manila

What’s In The Box:
• Nikon D3100 Body
• 18-55mm VR Lens
• 4gb SDHC Card
• Li-ion battery (EN-EL14)
• Battery charger (MH-24)
• Eyepiece Cap DK-5
• Accessory Shoe Cover BS-1
• Body Cap BF-1B
• Camera Strap (AN-DC3)
• CD-ROM

Major revisions to the D3100:
• New 14MP CMOS sensor - big improvement over the D3000's ancient CCD sensor
• 1080p video - nonexistent on the D3000 and better than the D5000 and D90
• Autofocus while recording a movie - a first on any Nikon DSLR, before you had to lock focus before recording and tweak it manually
• Live view mode - brought over with the video features
• Automatic chromatic aberration correction - This is big, fixes fringing in your pictures before they are saved, previously only on the D90 and D5000
• Customizable function button
• The D5000 is essentially obsolete now. The D3100 and D5000 have comparable sensors now and the inclusion of better video capability makes the decision between the D3100 and D5000 simple